HOW TO MEASURE THE SUCCESS OF PERFORMANCE MARKETING CAMPAIGNS

How Data Regulations Impact Ad Attribution ModelsCompliance with data regulations is a vital part of the business landscape. Not only does it protect businesses from hefty penalties and legal consequences, but it also helps them gain a competitive advantage by establishing a reputation as an honest and trustworthy company.Data-driven attribution of

Just how to Construct a Privacy-First Efficiency Advertising StrategyAttaining performance marketing objectives without breaching consumer personal privacy demands requires an equilibrium of technological remedies and tactical thinking. Successfully navigating data privacy policies like GDPR and the CCPA/CPRA can be difficult-- but it's possible wi